The Dark Street Difference

Our difference, as a strategy consulting firm, is stacked on real street cred, and is built on three big things. 

First, our strategies are fundamentally that - strategy. Not cookie-cutter solutions or best practices to play catch-up. We believe that strategies should deliver asymmetric solutions that bring strong competitive advantage and enduring value. We deliver strategies that stay alive - agile, adaptive, designed to take in new data and reshape to deliver evolving value. 

Second, we combine our deep understanding of human behaviour and mindsets into psychographics that allow us to focus on real change. At the same time, we use technology - including proprietary applications and tools - in creative ways to help us analyse data, unlock insights, help us deliver and measure impact through the delta of change. 

Third, we bring a deep understanding of the technology industry from having worked for decades in tech product companies, consumer internet, cloud and SaaS players and tech integrators. We have delivered for some of the most competitive companies globally working directly with CXO level leadership, managed big turnarounds and handled significant crisis situations. We have seen what works, what fails and what sparks real change. We can understand the CXOs’ perspectives and also the pressure they operate under. We bring in an outside-in advantage while retaining an inside-out empathy. 

Above all, our strategies are always designed to be fully and easily deployable. We don’t only provide advisory, but deliver entire programs, initiatives, and collections of assets - so that you get results easily and fast. 

We don’t tick boxes, we deliver outcomes that matter.